Effective 03/11/2019

EAST WEST FAMILY OF COMPANIES

The entire family of East West Companies are committed to safeguarding the confidentiality and privacy of the information we maintain on all our clients.  

  • The East West Family of Companies include:
    • East West Bankcorp, Inc.
    • East West Bank
    • Velo by East West Bank
    • East West Bank (China) limited
    • East West Investment, Inc.
    • East West Investment Services, a division of East West Bank

SAFEGUARDING YOUR PRIVACY

Keeping your financial information secure is one of our most important responsibilities. We value your trust, and recognize the importance of handling information about you with care.

We hold our employees to strict standards of conduct to ensure the confidentiality of customer information. We restrict access to nonpublic personal information about you to those persons who need to know that information in order to service your account or provide you with products and services.

We protect personal information we collect about you by maintaining physical, electronic and procedural safeguards designed to comply with federal standards to guard your nonpublic personal information. However, the internet is not a fully secure environment, therefore we cannot guarantee the security of information transmitted to or from you or us in connection with the use of our online services. Additionally, there is no guarantee that information may not be accessed, disclosed, altered or destroyed by a breach of any of our safeguards.

You play an important role in protecting your personal information. Taking steps to ensure that you maintain up-to-date computer security protections, and ensuring that your passwords and other personal authentication mechanisms are kept secure and confidential, are key components of the protection of your personal information. By using our online services you agree that you are responsible for any additional verification procedures or security you deem necessary.

Third parties who have access to personal information must agree to follow appropriate standards of security and confidentiality. We require those companies we do business with to safeguard customer information and to use it only for the purpose it was provided.

OUR COMMITMENT TO YOU

We do not disclose nonpublic personal information about our customers to nonaffiliated third parties except as set forth in our current privacy notice or as permitted by law.

We carefully limit what type of information we share and with whom the information is shared. The information we share allows us to provide better service and enables us to continue to offer you a broad range of financial products and services as effectively and conveniently as possible.

INFORMATION WE COLLECT

When you use our online services, we will collect information about you such as your name, email address, IP address, physical mailing address, telephone number, social security number, account numbers, and other personal information. We may also collect other information in combination with an identifier in a form that makes the information personally identifiable. We may share this information with our affiliates or third party service providers to process your application for a service or request for information, to maintain your account or other relationship with us, and to respond to court orders, subpoenas or investigations.

In addition, we may also collect information about your use of our online services. For example, we may capture the IP address of the device you used to connect to our online services, as well as the type of operating system and browser you use. If you access our online services using a mobile device, we may collect information such as the unique device identifiers, your screen resolution and other device settings, your location information, and other analytical information about how you use your mobile device.

If the personal information you have provided to us is incorrect, you can update your information by contacting us at 888.895.5650 or 833.GOT.VELO, or visiting your nearest branch office.

When visiting our website or using our online services, third parties providing services on our behalf may also collect information about you to process your online service activity or transaction and may also maintain such information over time. In addition to our obligation to safeguard your personal information, our trusted service providers are also bound by obligations of confidentiality to protect your personal information.

If we provide links to third party websites, remember that they have their own privacy and cookie policies that control the use of information you submit. You should read their policies as we are not responsible or liable for any third party privacy practices.

REASONS WE SHARE INFORMATION

All financial institutions need to share some personal information about their customers in order to run their everyday business. The following details the reasons we share personal information, and whether you can limit this sharing:

Reasons we can share your personal information Do we share 
this information?
Can you limit this sharing?

For our everyday business purposes - such as to process your transactions, maintain your account(s), respond to court orders and legal investigations, or report to credit bureaus

Yes

No

For our marketing purposes - to offer our products and services to you

Yes

No

For joint marketing with other financial companies

No

We don’t share

For our affiliate’s everyday business purposes – information about your transactions and experiences

Yes

No

For our affiliate’s everyday business purposes – information about your creditworthiness

No

We don’t share

For nonaffiliates to market to you

No

We don’t share

Reasons we can share your personal information

For our everyday business purposes - such as to process your transactions, maintain your account(s), respond to court orders and legal investigations, or report to credit bureaus

Do we share 
this information?

Yes

Can you limit this sharing?

No

Reasons we can share your personal information

For our marketing purposes - to offer our products and services to you

Do we share 
this information?

Yes

Can you limit this sharing?

No

Reasons we can share your personal information

For joint marketing with other financial companies

Do we share 
this information?

No

Can you limit this sharing?

We don’t share

Reasons we can share your personal information

For our affiliate’s everyday business purposes – information about your transactions and experiences

Do we share 
this information?

Yes

Can you limit this sharing?

No

Reasons we can share your personal information For our affiliate’s everyday business purposes – information about your creditworthiness
Do we share 
this information?

No

Can you limit this sharing?

We don’t share

Reasons we can share your personal information

For nonaffiliates to market to you

Do we share 
this information?

No

Can you limit this sharing?

We don’t share

The third parties with which we may share personal information includes entities that perform services on our behalf, regulatory entities, credit bureaus and others who assist us in providing products or services to our customers.

COOKIES AND SIMILAR TECHNOLOGY

When you use our online services we, as well as third party service providers such as Google and Adobe, may place small data files called "cookies" (for example, Google and Adobe Analytics cookies) on your computer. Cookies allow us to inform, optimize and deliver content based on your visits to our website. You may opt out by blocking, deleting or disabling cookies by changing the settings on your browser. However, rejecting cookies may prevent you from using certain functions of the website, including improved security. You can find out more about cookies on www.allaboutcookies.org.

We may also use additional technologies such as pixel tags, web beacons, and clear GIFs for purposes such as measuring the effectiveness of our advertisements or other communications, determining viewing and response rates, and determining which offers to present to you on our own or on third party sites based on a site or page you visited.

Our website does not respond differently or limit our practices under the terms of this online privacy policy when you access the website with a browser that uses a do not track signal or similar mechanism.

SOCIAL MEDIA

You may find additional information about our products and services through our social media sites, such as Facebook, Linkedin, or Twitter. Please keep in mind, any information you share on these social media sites is visible to other site visitors, so you should never post or share any sensitive personal or financial information.

PROTECTION OF CHILDREN’S ONLINE PRIVACY

We respect the privacy of children, and do not knowingly collect information from children under the age of 13 without parental consent. Our website is not directed or intended to individuals under the age of 13 and should not be used by them. In no event should individuals under the age of 13 provide any personal information through our website. You can find more information about the Children’s Privacy Protection Act (COPPA) at www.ftc.gov.

NOTICE TO PERSONS OUTSIDE OF THE UNITED STATES

If you access our online services outside of the United States, any information you provide to us will be transferred out of that jurisdiction and to the United States. If you don’t want your personal information to leave that jurisdiction, then you should not provide it to us. By using our online services and providing your personally identifiable information, you explicitly consent to the transfer of your information to the United States.

KEEPING UP-TO-DATE WITH OUR PRIVACY NOTICE

This privacy notice may change from time to time. If these changes impact your rights, we will notify you. The current version of the privacy notice will be posted on our website with the effective date of the revised policy. You may also contact us for a copy at 888.895.5650 or 833.GOT.VELO.

Printable Notice
(PDFs require Adobe Ready)
Please copy and paste the following PDF link and open it in a browser.
https://www.velobank.com/content/dam/velobank/pdf/PRIVACY_NOTICE_draft_V6_Compliance_3_11_2019_V1_FINAL.pdf